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Loreben Tuquero
By Loreben Tuquero November 13, 2024

Have Disney, Marvel and Warner Bros. left X? No, they’re still posting

If Your Time is short

  • Contrary to a Threads account’s posts, 15 businesses and two celebrities have not stopped posting on X — 13 post actively and four post sporadically.

  • Three businesses and one TV show had not posted since November 2023, when X owner Elon Musk drew backlash for endorsing antisemitic views on the platform.

A Threads user claimed that 21 companies and celebrities have stopped posting X, formerly Twitter, abandoning an audience of millions.

"Twitter isn’t dying, it’s dead," one Nov. 5 post read.

"Anyone else thankful to see less propaganda on X?," read a Nov. 7 post from the same account.

The companies listed in the account’s posts included broadcasting and entertainment companies such as CBS, Lionsgate, Marvel, Paramount and Sony Pictures, and retail corporations such as CVS Pharmacy, The Home Depot and Walmart. The list also included singers Lady Gaga and Taylor Swift.

(Screenshots from Threads)

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These posts were flagged as part of Meta’s efforts to combat false news and misinformation on its News Feed. (Read more about our partnership with Meta, which owns Facebook, Instagram and Threads.)

Some companies have stepped away from X in recent years. But PolitiFact checked the main X accounts of the parties mentioned in the posts. We found similar lists began circulating in November 2023,  after X owner Elon Musk received criticism for amplifying antisemitic commentary. Today, four of the accounts on the list remain inactive on the platform, although some of their affiliated accounts continue to post. Many of the other companies have since returned to the platform: Of the 17 remaining accounts, 13 are active and four post only sporadically. 

When we reviewed the accounts on Nov. 11, we found all but four had recently posted:

Media reported that IBM, aka International Business Machines Corp., and Paramount Global were among the advertisers that pulled ads from X after a report showed pro-Nazi content appeared next to company ads. Paramount Global owns CBS, one of the accounts that hasn’t posted since 2023. "The Late Show With Stephen Colbert" also switched over to Threads around then.

Warner Bros., one of the accounts that posts only sporadically, also pulled its advertisements from X. The Warner Bros. Pictures account actively posts on the platform. And although Comcast, Lionsgate and Disney, which owns Marvel Studios and Marvel Entertainment, actively post on X, The Washington Post reported that they suspended ads in November 2023, too.

Lionsgate spokesperson Peter Wilkes told PolitiFact the company resumed advertising on X "early in 2024."

We rate the claim that this list shows 21 companies and celebrities that have stopped posting on X Mostly False.

Our Sources

Threads post (archived), Nov. 6, 2024

Threads post (archived), Nov. 7, 2024

Email exchange with Peter Wilkes, Lionsgate spokesperson, Nov. 11, 2024

The Minnesota Star Tribune, Minnesota companies have stopped posting, spending on X as platform loses trust, Feb. 13, 2024

CNN, Advertisers plan to withdraw from X in record numbers, Sept. 5, 2024

X post by Adobe, Nov. 11, 2024

X post by Android, Nov. 10, 2024

X post by CBS, Nov. 19, 2023

CBS News X account, accessed Nov. 11, 2024

CBS News affiliate accounts, accessed Nov. 13, 2024

X post by Comcast, Nov. 11, 2024

X post by CVS Pharmacy, Nov. 11, 2024

Disney X account, accessed Nov. 11, 2024

Disney affiliate accounts, accessed Nov. 13, 2024

X post by Etsy, Nov. 11, 2024

X post by IBM, Nov. 20, 2023

IBM Cloud X account, accessed Nov. 13, 2024

X post by Lady Gaga, Nov. 4, 2024

X post by Lionsgate, Nov. 9, 2024

X post by Marvel Studios, Nov. 10, 2024

X post by Marvel Entertainment, Nov. 11, 2024

X post by Mastercard, Nov. 7, 2024

X post by Mcdonald’s, Nov. 11, 2024

X post by Paramount, Nov. 16, 2023

Paramount affiliate accounts, accessed Nov. 13, 2024

Sony Pictures X account, accessed Nov. 11, 2024

X post by Taylor Swift, Oct. 15, 2024

X post by The Late Show, Nov. 17, 2023

The Home Depot X account, accessed Nov. 11, 2024

X post by Visa, Oct. 18, 2024

Warner Bros. X account, accessed Nov. 11, 2024

X post by Walmart, Nov. 11, 2024

NPR, Disney, Comcast and Apple join advertiser exodus from Elon Musk's X over antisemitism, Nov. 18, 2023

The Washington Post, This is the growing list of companies pulling ads from X, Nov. 17, 2023

CNN, Major brands are not only pausing ads on Elon Musk’s X. They’re stepping away from the platform altogether, Nov. 27, 2023

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More by Loreben Tuquero

Have Disney, Marvel and Warner Bros. left X? No, they’re still posting

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